Why Businesses Should Invest in a Mobile App?





14 December, 2018



Apps are everywhere ...

With 197 billion (that’s right, BILLION) mobile app downloads in 2017, and a predicted 350 billion in 2021, it’s clear to see that apps are the way forward.





Why is an App Better Than a Responsive Mobile Site?

With 197 billion (that’s right, BILLION) mobile app downloads in 2017, and a predicted 350 billion in 2021, it’s clear to see that apps are the way forward. But apps aren’t just about social media and games.


The fastest growing area of app download and usage is in business. It would be no surprise that the heaviest users of apps, and mobile devices in general, are the 18-34 age group. This shows there’s no signs of mobile app usage slowing down any time soon.


However, what may surprise some, is in 2017, the most-used app by people in the 18-34 age bracket wasn’t Facebook or even YouTube. It was Amazon – a retail business.

Let’s look at some key reasons your business should invest in a mobile app.

Repeat Business Through a Mobile App

Customers are more likely to come back and purchase with you again through a mobile app. There’s a lot of reasons for this, but the main one is convenience. Customers can store payment details, use an auto-login feature, and app screens load much faster than mobile websites. Making things easy for the customer encourages them to keep coming back.

Stay Connected With a Mobile App

With a mobile app you can send notifications about special deals and remind customers of upcoming events. All directly to their phone rather than through email. Customers can link their social media through your company’s app too, meaning they can easily share those special deals among friends. Essentially, this is an opportunity for free advertising.

Build Brand Recognition

A mobile app gives you a constant presence in front of your customers. They may not open your app daily, but simply by having your logo on their screens, they’re being reminded you exist. Coupled with the increased interaction you can have with customers, apps are exceptionally good at building brand recognition.

Customers Love Mobile Apps

We don’t need to tell you that people are spending more and more time on mobile devices every day. You’re probably reading this on your device right now, and if you look around, you’ll see plenty of people looking at their phones.


Customers love apps because everything is easier. They load faster, their customer service experience is positive and payment is quick and easy. Customers enjoy being able to interact with you, especially when a mobile app makes it so easy.

Cost of Developing a Mobile App

The cost of mobile app development is higher than normal website creation, but the question shouldn’t be how you can afford to hire a mobile app developer. It should be “Can I afford not to?”

Return on Investment

Mobile apps are proven to boost sales. You only need to look as far as chain businesses like McDonalds, KFC and Starbucks. Their mobile apps give users another way of purchasing with them, which means sales increase. When Domino’s Pizza made it possible for users to order from their phones, app-based orders rose 41% and provided the company’s sales with a massive boost.


While the initial investment for a mobile app can be high, you can also save on overheads if customers previously interacting with you through more manual methods can now do it quickly and easily with an app.

Reduce Marketing Costs

Many companies with mobile apps find their traditional marketing costs decrease. With the expanded reach you get with an app, some of the more expensive marketing tools are no longer required. With a mobile app, you can access your customers directly through their mobile device quickly and easily.

Need help with a Mobile App

If you want to start growing your business with the help of a mobile app, contact us today for more information on how we can help.